When your customers need to connect with the sales team, they can click on the business number and start chatting. WhatsApp Business API supports both purposes. It is also necessary to use a single number that acts as your service/sales contact. When catering to audiences living in different times zones, it becomes essential that you employ agents working in shifts. The WhatsApp API offers a chance to be where you have a mine of opportunities and assists in converting them easily. You have to be creative in your communication and engage customers through conversations. When you target countries where WhatsApp is the primary means of communication, you cannot shy away from using it.
Check out this tutorial on "How to Build a WhatsApp chatbot"Īdditionally, you are not restricted by device, the number of users, or contacts with the WhatsApp Business API you can send messages to as many users as you want and have as many agents operate the account simultaneously as it would be managed through a third-party platform like WotNot. Popular and widely used chatbot platforms like WotNot help you to easily build bots using its no-code bot builders so that you can build bots and optimize them based on the data of the interactions. I know you must be confused about what this is and how it compares to the regular WhatsApp that we use and love.ĭifferences between WhatsApp, WhatsApp Business, and WhatsApp Business API With the real-time communication this platform offers, you can enhance the capabilities of your business. You can plan to either send transactional messages, use it to perform live chat, or design drip campaigns to cater to several use cases. It calculates usage based on the number of sessions/interactions that occurred using the WhatsApp API. In return for using this service, WhatsApp would charge you for the usage. As a result of this API, the business can interact with all its customers with a common number whereas giving its agents the capability to view their conversations. WhatsApp API ensures that large companies can easily cater to their pool of customers easily using the API. How will you manage their schedules and ensure they converse in real-time? Say you have several agents employed with you, working round-the-clock to extend customer service and engagement. Now, let’s break this down to understand it better. It is a product offering of WhatsApp catering to businesses that need to make use of automation to interact with thousands of their customers, and they do this using this API.
In this article, we go over what is WhatsApp Business API, why should a business use it, and how is it helpful. It is not just another support channel but a multi-faceted and highly conversational channel that can be used for purposes including but not limited to lead generation and customer service. It has opened up new business opportunities and increased the support landscape further. Messengers are becoming the go-to for most business buyers who want to know more about the product or get some support regarding implementation.Īmong the several Messenger applications currently being regarded by businesses, WhatsApp Business API is growing popular. They want something more real-time and practical. People don’t prefer waiting in long queues or holding on to their phones till a customer service agent comes to offer them a response.
At least 79% of millennials want mobile responsive customer support, while 90% expect businesses to have some kind of online support. This survey showed that people expected the companies to respond on messenger apps within the hour.Įven today, the statistics remain to be true. When Salesforce conducted a similar survey, they realized that 80% of the buyers expect immediate communication. From purchase to customer service, your customer is looking for real-time communication.Īccording to a survey conducted by Salesforce, 80% of customers said that the company’s customer service is as important as the products/services they offer. We live in an era of “now,” where everything we want needs to be given immediately.
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